A fast-growing bootcamp runs on campaigns, landing pages and constant design requests. Without a shared system, every launch meant rebuilding from scratch. I spent two years at Le Wagon making that process faster and more consistent.

As the designer across brand and product, I led the global branding, the paid ads and the design system. I also ran user research with panels of dozens of users for the redesign work.

Volume was the constraint. Campaigns like Black Friday and Cyber Monday leave no room for slow production. I tracked 105 design requests in Notion and built an ROI model for the design system, which projected a 69% return over three years.

The deliverables
Global brand identity, 881 ad variations on campaign pages, a UI kit of 1,900 components across 12 thematic pages, a design system built on atomic design, custom icon sets, stickers and emojis, motion design for bootcamps, events and campaigns.